Record Label Marketing by Amy Macy, Tom Hutchison, Paul Allen

Record Label Marketing

Amy Macy, Tom Hutchison, Paul Allen

449 pages first pub 2005 (editions)

business informative medium-paced
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Description

Record Label Marketing offers a comprehensive look at the inner workings of record labels, showing how the record labels connect commercial music with consumers. In the current climate of selling music through both traditional channels and new med...

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