272 pages • missing pub info (editions)
ISBN/UID: 9781264268542
Format: Hardcover
Language: English
Publisher: McGraw-Hill Education
Publication date: Not specified
Description
Which brands are using one-to-one marketing, and how they leverage it for growthThe important role privacy plays in a one-to-one marketing campaignWhat fears consumers have about privacy—and how address those concernsHow to calculate the ROI of a ...
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272 pages • missing pub info (editions)
ISBN/UID: 9781264268542
Format: Hardcover
Language: English
Publisher: McGraw-Hill Education
Publication date: Not specified
Description
Which brands are using one-to-one marketing, and how they leverage it for growthThe important role privacy plays in a one-to-one marketing campaignWhat fears consumers have about privacy—and how address those concernsHow to calculate the ROI of a ...
Community reviews
This book doesn't have any reviews or ratings yet!
If you've read it, mark it as 'read' and add a review to help others in the StoryGraph community figure out if it might be a book for them!
Content Warnings
This book doesn't have any content warnings yet!
If you're the author of this book and want to add author-approved content warnings, please email us at [email protected] to request the content warning form.