Trust and Loyalty in Electronic Commerce: An Agency Theory Perspective by Zeinab Karake-Shalhoub

Trust and Loyalty in Electronic Commerce: An Agency Theory Perspective

Zeinab Karake-Shalhoub

240 pages • missing pub info (editions)

nonfiction business computer science economics informative medium-paced
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Description

Karake-Shalhoub uses agency theory to ground her empirical analysis of more than 100 e-commerce firms in this highly readable examination of trust in e-commerce relational exchanges. She identifies several trust-building measures, including privac...

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