Marketing: The Core by Roger A. Kerin, Steven W. Hartley

Marketing: The Core

Roger A. Kerin, Steven W. Hartley

608 pages missing pub info (editions)

nonfiction business economics
Powered by AI (Beta)
Loading...

Description

Marketing: The Core is a more brief, 18-chapter version of the Kerin/Hartley Marketing 14e product, the most rigorous and robust program on the market. The Core 8e also continues to demonstrate the authors' commitment to engagement, leadership, an...

Read more

Community Reviews

Loading...

Content Warnings

Loading...