Essentials of Marketing by Carl McDaniel, Charles W. Lamb, Joe F. Hair

Essentials of Marketing

Carl McDaniel, Charles W. Lamb, Joe F. Hair

648 pages missing pub info (editions)

nonfiction business economics informative medium-paced

Description

Achieve marketing success with the best up-to-the-minute coverage of key marketing topics in this complete, yet brief, ESSENTIALS OF MARKETING, 7E by award-winning authors Lamb/Hair/McDaniel. This edition's fresh, streamlined design focuses on cap...

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