Value Proposition Design: How to Create Products and Services Customers Want by Yves Pigneur, Gregory Bernarda, Alexander Osterwalder

Value Proposition Design: How to Create Products and Services Customers Want

Yves Pigneur, Gregory Bernarda, Alexander Osterwalder

320 pages first pub 2013 (editions)

nonfiction business design informative slow-paced
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The authors of the international bestseller Business Model Generation explain how to create value propositions customers can't resist Value Proposition Design helps you tackle the core challenge of every business -- creating compelling products an...

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