Reputation Management: The Key to Successful Public Relations and Corporate Communication by John Doorley

Reputation Management: The Key to Successful Public Relations and Corporate Communication

John Doorley

428 pages first pub 2006 (editions)

nonfiction challenging informative medium-paced
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Reputation management is the most important theme in public relations and corporate communication today. John Doorley and Helio Fred Garcia argue that most CEOs don't actually pay much heed to reputation and this is to their peril.This book is a h...

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