The Ultimate Field Guide to Digital Program Management by Daniel Newman, Kenna Griffin, Olivier J. Blanchard

The Ultimate Field Guide to Digital Program Management

Daniel Newman, Kenna Griffin, Olivier J. Blanchard

186 pages first pub 2015 (editions)

informative medium-paced
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Description

To understand an object or concept, you must identify and value the sum of its parts. Most business managers fail to truly understand digital strategies. They focus instead on outcomes… what they want the business to get from digital efforts, then...

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