Creating Customer Evangelists by Ben McConnell

Creating Customer Evangelists

Ben McConnell with Jackie Huba, Guy Kawasaki

224 pages first pub 2002 (editions)

nonfiction business informative medium-paced

Description

For the first time in paperback, a revised edition of the book that launched the term "customer evangelism." Updated with new statistics and figures, this landmark book has shown countless companies how to harness the power of evangelism marketing...

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