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380 pages • first pub 1995 (editions)
ISBN/UID: 9781849830409
Format: Paperback
Language: English
Publisher: Not specified
Publication date: 13 January 2010
Description
As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, MANAGING BRAND EQUITY, managers discovered the value of a brand as a strategic asset and ...
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380 pages • first pub 1995 (editions)
ISBN/UID: 9781849830409
Format: Paperback
Language: English
Publisher: Not specified
Publication date: 13 January 2010
Description
As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, MANAGING BRAND EQUITY, managers discovered the value of a brand as a strategic asset and ...
Community Reviews
Content Warnings