Does It Pay To Advertise?: Cases Illustrating Successes in Brand Advertising by John Philip Jones

Does It Pay To Advertise?: Cases Illustrating Successes in Brand Advertising

John Philip Jones

380 pages first pub 1989 (editions)

medium-paced
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What makes an ad campaign successful? Here, John Jones analyzes some of the world's most popular brands to reveal how their campaigns evolved and were handled; what worked and what didn't. Includes more than one-hundred tips on marketing that your...

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