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380 pages • first pub 1989 (editions)
ISBN/UID: 9780669158977
Format: Hardcover
Language: English
Publisher: Not specified
Publication date: Not specified
Description
What makes an ad campaign successful? Here, John Jones analyzes some of the world's most popular brands to reveal how their campaigns evolved and were handled; what worked and what didn't. Includes more than one-hundred tips on marketing that your...
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380 pages • first pub 1989 (editions)
ISBN/UID: 9780669158977
Format: Hardcover
Language: English
Publisher: Not specified
Publication date: Not specified
Description
What makes an ad campaign successful? Here, John Jones analyzes some of the world's most popular brands to reveal how their campaigns evolved and were handled; what worked and what didn't. Includes more than one-hundred tips on marketing that your...