Citizen Marketers: When People Are the Message by Jackie Huba, Ben McConnell

Citizen Marketers: When People Are the Message

Jackie Huba, Ben McConnell

240 pages first pub 2006 (editions)

nonfiction business informative medium-paced
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""A solid... insightful explanation of how the Internet has armed the consumer--which is to say, everyone--against the mindless blather of corporate messaging attempts. Drop everything and read this book.""--"The Wall Street Journal" The woman nex...

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