Why Firms Succeed: Choosing Markets and Challenging Competitors to Add Value by John Kay

Why Firms Succeed: Choosing Markets and Challenging Competitors to Add Value

John Kay

336 pages missing pub info (editions)

nonfiction business economics history informative medium-paced
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When John Kay's Foundations of Corporate Success first appeared in the U.K., it commanded the attention of the corporate world--and drew widespread praise. The Financial Times hailed it as "a powerfully argued book, which casts a fresh light on a ...

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