Design of Business: Why Design Thinking Is the Next Competitive Advantage by Roger L. Martin

Design of Business: Why Design Thinking Is the Next Competitive Advantage

Roger L. Martin

208 pages first pub 2009 (editions)

nonfiction business design informative slow-paced
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To innovate and win, companies need design thinking. This form of thinking is rooted in how knowledge advances from one stage to another—from mystery (something we can't explain) to heuristic (a rule of thumb that guides us toward solution) to alg...

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