Blindsided: How Business and Society Are Shaped by Our Irrational and Unpredictable Behavior by Jonathan Gifford

Blindsided: How Business and Society Are Shaped by Our Irrational and Unpredictable Behavior

Jonathan Gifford

256 pages • first pub 2012 (editions)

challenging informative medium-paced
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Description

Modern management science seeks to streamline and rationalise the business process; to base decision-making on proven facts and to eliminate risk and uncertainty. Unfortunately, businesses are run by human beings and depend on other human beings f...

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