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256 pages • first pub 2010 (editions)
ISBN/UID: 9780470874431
Format: Hardcover
Language: English
Publisher: Jossey-Bass
Publication date: Not specified
Description
Gold Medal Winner, General Business, 2012 Axiom Business Book AwardsUnderstanding the post-crisis consumerIn "Spend Shift," John Gerzema, world-renowned expert on consumer values, and Pulitzer prizewinning author Michael D'Antonio document the ris...
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256 pages • first pub 2010 (editions)
ISBN/UID: 9780470874431
Format: Hardcover
Language: English
Publisher: Jossey-Bass
Publication date: Not specified
Description
Gold Medal Winner, General Business, 2012 Axiom Business Book AwardsUnderstanding the post-crisis consumerIn "Spend Shift," John Gerzema, world-renowned expert on consumer values, and Pulitzer prizewinning author Michael D'Antonio document the ris...