Mastering Technical Sales: The Sales Engineer's Handbook by John Care, Aron Bohlig

Mastering Technical Sales: The Sales Engineer's Handbook

John Care, Aron Bohlig

383 pages first pub 2014 (editions)

nonfiction business informative medium-paced
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Description

Written to help professionals decode the black art of selling complex, high-value products, this handbook is focused upon improving the methods and skills of those who engage in the technology side of the sales equation.

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