Negative Political Advertising: Coming of Age by Karen S. Johnson-Cartee, Gary Copeland

Negative Political Advertising: Coming of Age

Routledge Communication

Karen S. Johnson-Cartee, Gary Copeland

332 pages missing pub info (editions)

nonfiction business politics
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Description

This volume provides a unique synthesis of the relevant literature from academic studies in the fields of political science, marketing, advertising, speech communication, telecommunication, and public relations combined with the practical wisdom o...

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