Buying Happiness: The Emergence of Consumer Consciousness in English Canada by Bettina Liverant

Buying Happiness: The Emergence of Consumer Consciousness in English Canada

Bettina Liverant

288 pages missing pub info (editions)

nonfiction business economics history medium-paced
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The idea of Canada as a consumer society was largely absent before 1890 but familiar by the mid-1960s. This change required more than rising incomes and greater impulses to buy; it involved the creation of new concepts. Buying Happiness explores t...

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