The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands by Laura Ries, Al Ries

The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands

Laura Ries, Al Ries

320 pages • first pub 2004 (editions)

nonfiction business design challenging informative medium-paced
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Description

What Charles Darwin did for biology, Al and Laura Ries do for branding.In their exciting new book, The Origin of Brands, the Rieses take Darwin's revolutionary idea of evolution and apply it to the branding process. What results is a new and strik...

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