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320 pages • first pub 2004 (editions)
ISBN/UID: 9780060570149
Format: Hardcover
Language: English
Publisher: Not specified
Publication date: Not specified
Description
In their exciting new book, The Origin of Brands, the Rieses take Darwin's revolutionary idea of evolution and apply it to the branding process. What results is a new and strikingly effective strategy for creating innovative products, building a s...
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320 pages • first pub 2004 (editions)
ISBN/UID: 9780060570149
Format: Hardcover
Language: English
Publisher: Not specified
Publication date: Not specified
Description
In their exciting new book, The Origin of Brands, the Rieses take Darwin's revolutionary idea of evolution and apply it to the branding process. What results is a new and strikingly effective strategy for creating innovative products, building a s...
Community Reviews
Content Warnings