Viral Marketing in a Week by Richard Perry, Andrew Whitaker

Viral Marketing in a Week

Richard Perry, Andrew Whitaker

96 pages first pub 2002 (editions)

informative lighthearted medium-paced
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Description

Viral marketing is not just about spam email, as most people tend to think. It is about how some ideas, products, messages, and behaviors spread like viruses—for example, Pokemon, Hotmail, and even yoyos in the school playground. This text concern...

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