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96 pages • first pub 2002 (editions)
ISBN/UID: 9780340849040
Format: Paperback
Language: English
Publisher: Hodder & Stoughton
Publication date: 01 July 2002
Description
Viral marketing is not just about spam email, as most people tend to think. It is about how some ideas, products, messages, and behaviors spread like viruses—for example, Pokemon, Hotmail, and even yoyos in the school playground. This text concern...
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96 pages • first pub 2002 (editions)
ISBN/UID: 9780340849040
Format: Paperback
Language: English
Publisher: Hodder & Stoughton
Publication date: 01 July 2002
Description
Viral marketing is not just about spam email, as most people tend to think. It is about how some ideas, products, messages, and behaviors spread like viruses—for example, Pokemon, Hotmail, and even yoyos in the school playground. This text concern...