Стратегический менеджмент по Котлеру: Лучшие приемы и методы by Philip Kotler, Филип Котлер, Нильс Бикхофф, Роланд Бергер, Nils Bickhoff, Roland Berger

Стратегический менеджмент по Котлеру: Лучшие приемы и методы

Quintessence

Philip Kotler, Филип Котлер, Нильс Бикхофф, Роланд Бергер, Nils Bickhoff, Roland Berger

133 pages • missing pub info (editions)

nonfiction business economics science informative medium-paced
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Having read this book: You will have a basic understanding of strategy and the process of strategic management. You will know the most important strategy tools (incl. the respective original literature) and how they interact. You will be aware of ...

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