Business the Richard Branson Way: 10 Secrets of the World's Greatest Brand Builder by Des Dearlove

Business the Richard Branson Way: 10 Secrets of the World's Greatest Brand Builder

Des Dearlove

172 pages • first pub 1998 (editions)

nonfiction business informative medium-paced
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Description

In many ways, Richard Branson and his company the Virgin Group are unique. In an era dominated by strategists, Branson is an opportunist with an uncanny knack of sniffing out great deals where others hesitate or fear to tread. Never before has a s...

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