A review by helenebd
Onward: How Starbucks Fought for Its Life without Losing Its Soul by Howard Schultz

4.0

As someone who worked (quite intensely) in the machinery of a fast-food coffee retailer, this book is riveting for me. While my brief foray into store management was for Dunkin, not Starbucks, a lot of this hits home. (Particularly since Dunkin's perspective on the coffee business is quite different.) The narrative on leadership is idealistic, but striking.