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A review by spookysoto
Marketing 4.0: Moving from Traditional to Digital by Philip Kotler, Iwan Setiawan, Hermawan Kartajaya
3.0
Rating: Good 😊
Emotions:Interest, motivation.
Recommend if you like: Business and / or marketing books.
Would I read another book from this author: Probably yes.
2018’s around the year in 52 books challenge: #39, A book with a form of punctuation in the title.
This is a non fiction about the next step in marketing: digital marketing. It’s interesting and has a lot of great ideas and tools to implement them. It reads like a textbook so, unless you’re studying it in class, I recommend to read it slowly, in chunks, to fully grasp it.
If you are interested in digital marketing I recommend it.
Emotions:Interest, motivation.
Recommend if you like: Business and / or marketing books.
Would I read another book from this author: Probably yes.
2018’s around the year in 52 books challenge: #39, A book with a form of punctuation in the title.
This is a non fiction about the next step in marketing: digital marketing. It’s interesting and has a lot of great ideas and tools to implement them. It reads like a textbook so, unless you’re studying it in class, I recommend to read it slowly, in chunks, to fully grasp it.
If you are interested in digital marketing I recommend it.