A review by bucket
A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences Across Multiple Platforms by Andrea Phillips
3.0
An introduction to transmedia storytelling, and a high-level how-to for people interested in breaking into the (likely to grow) field. Phillips opens with the basics of storytelling and then applies them to transmedia projects. She discusses how projects should be structured, including the importance of interactivity, how to handle production and management of such an endeavor, including how and when to use various media options, and then closes with the more practical aspects, like funding, profiting, and finding jobs in the field. Interspersed are short interviews with big name transmedia storytellers and creators.
The information about best practices in the field was helpful to me, as I read this to inform my work on a visual-heavy communications and branding plan that I created for my Master's capstone project. While the vast majority of the examples included were large well-budgeted projects, I was able to translate well enough to my own case (virtually no budget) and pick and choose the advice that was most helpful to me. Overall, a great book, especially for someone who is deep in any sort of storytelling field and wants to expand their approach and take advantage of multiple media. I don't think its shelf life will be very long though.
Themes: business, communication, storytelling, internet age
The information about best practices in the field was helpful to me, as I read this to inform my work on a visual-heavy communications and branding plan that I created for my Master's capstone project. While the vast majority of the examples included were large well-budgeted projects, I was able to translate well enough to my own case (virtually no budget) and pick and choose the advice that was most helpful to me. Overall, a great book, especially for someone who is deep in any sort of storytelling field and wants to expand their approach and take advantage of multiple media. I don't think its shelf life will be very long though.
Themes: business, communication, storytelling, internet age