A review by jbkarle
Misbehaving: The Making of Behavioral Economics by Richard H. Thaler

5.0

Misbehaving: The Making of Behavioral Economics by Richard H. Thaler articulates the problems inherent in conventional economic theory. During my time as an economics major at UGA, I grew a mixed bag of fascination and disdain toward the subject: fascination because it was an empirical measurement of rational human behavior, and disdain because it was so often inaccurate, haunted by the inability to make reliable predictions or falsifiable theories. Economics is a dismal science indeed, and learning more about it didn't quell any concerns. This book is what I was looking for.


Thaler weaves the tale of the emergence of an economic theory that can better explain the world we live in. The story is part-memoir and told in a chronological order, and through that Thaler illustrates his points with colorful anecdotes and case studies backed by rigorous scientific studies.
I would recommend this book to anyone interested in economics, psychology, public policy, leadership, or business.