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A review by perilous1
Sway: The Irresistible Pull of Irrational Behavior by Ori Brafman
4.0
3.5 Stars
I read this on the heels of Thinking Fast and Slow...which may have affected my rating. It was a relief to have a far shorter, more concise read covering a number of overlapping topics, which also (thankfully) happened to be more entertaining in presentation. The primary subjects covered included: the effects of expectations on behavior, how first impressions both linger and impact opinions, and the many detrimental effects of loss-aversion.
What stood out to this reader above everything was the references to research indicating that the altruistic and pleasure centers of the brain aren't able to operate concurrently. And the pleasure-seeking center seems to charge a higher cost (in terms of compensation it finds gratifying.) Which is potentially very helpful in helping one decide which part of human nature to appeal to, depending on the situation and need. They offer some compelling examples to suggest its quite counterproductive to one's cause if you attempt to engage both.
I actually wish this one were longer, and went more in-depth. It almost seemed abridged.
I read this on the heels of Thinking Fast and Slow...which may have affected my rating. It was a relief to have a far shorter, more concise read covering a number of overlapping topics, which also (thankfully) happened to be more entertaining in presentation. The primary subjects covered included: the effects of expectations on behavior, how first impressions both linger and impact opinions, and the many detrimental effects of loss-aversion.
What stood out to this reader above everything was the references to research indicating that the altruistic and pleasure centers of the brain aren't able to operate concurrently. And the pleasure-seeking center seems to charge a higher cost (in terms of compensation it finds gratifying.) Which is potentially very helpful in helping one decide which part of human nature to appeal to, depending on the situation and need. They offer some compelling examples to suggest its quite counterproductive to one's cause if you attempt to engage both.
I actually wish this one were longer, and went more in-depth. It almost seemed abridged.