A review by melaniem03
Let My People Go Surfing: The Education of a Reluctant Businessman by Yvon Chouinard
3.0
The story of Patagonia is a great one, and it's a company I greatly admire. I enjoyed thoroughly the introduction and history of Patagonia, but less so some of the detailed perspectives on product design, marketing, finance, etc. It got a little too in the weeds and also felt a bit propagandist for the company.
But on a whole there are a lot of great lessons here - namely we're on a consumption path that will only end one way. Reducing consumption, and thus moving away from growth at all costs, is how we meaningfully impact the climate crisis.
But on a whole there are a lot of great lessons here - namely we're on a consumption path that will only end one way. Reducing consumption, and thus moving away from growth at all costs, is how we meaningfully impact the climate crisis.