A review by prettypaperback1
An Ugly Truth: Inside Facebook's Battle for Domination by Sheera Frenkel

5.0

An Ugly Truth by Sheera Frenkel and Cecilia Kang is an exceptionally very well written and researched book about Facebook and Mark Zukerberg Battle for domination.



For the past several years, Facebook is always up in news for something notorious, whether it is invading the privacy of the user or influencing voters in the USA election or spreading the fake news to make some extra bucks.



Zukerberg strategy is always to come up, and apologize for every tragedy and be the same as he was before. Cambridge Analytica, which worked with the Trump campaign, had obtained Facebook profile data on millions of users to target voters, and Zuckerberg was under enormous pressure from politicians and the public to provide answers.



But he passed the test without much difficulty because the lawmakers asked him the question which he was easily able to answer and he hid behind the technical jargon, which our lawmakers were naive about.



Somehow, Facebook even seems to make money off near-disasters. The company has put growth and profits above all else, even when it was clear that misinformation and hate speech were circulating across the platform and that the company was violating the privacy of its users.



Facebook has struggled on taking the side of any one political party, trump extreme comments which are against certain races and certain religions, and how to delt with them. Despite all this, nearly 3 billion of us visit the site regularly, without giving much thought to what’s happening behind the scenes



That battle was fought on defence and through improvisation, as the company hustle went from one crisis to another, fighting the problems down as they arose and then apologizing for whatever harm they caused.



My review

First of all, Hats off to Sheera Frenkel and Cecilia Kang for their beautiful writing style which at no point felt awful and the second thing is, The number of efforts they both have put up, in-depth research and conducting research and interviewing Facebook employees I want to write an in-depth review of this book, discussing each and every aspect of this book but I don't want to give away all the essence this book holds for its reader.

My youtube video on this book will be out soon, so please stay tuned !!