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A review by bartendm
Be the Gateway: A Practical Guide to Sharing Your Creative Work and Engaging an Audience by Dan Blank
4.0
This is a marketing book for creative individuals, and I focused on one of the major arenas he covers, writing. What I love about the book is that Dan Blank talks about an approach to reach individual people one at a time in a way that is meaningful to them in their lives--Bring them through the gateway of your work to enrich themselves. Suddenly marketing doesn't sound anathema to the creative spirit, rather an extension of it.
He gives lots of practical pointers and is a creative person himself, as well as a marketing consultant to other creative individuals. It is a great way to consider where best to focus your energy in this arena and not to follow "the pack" and always be one step behind someone else who found something that worked for them. Very helpful if you want to set up a blog, or other regular means of communication with the digital world. Checking out his own online presence is also a good example of what he writes about.
He gives lots of practical pointers and is a creative person himself, as well as a marketing consultant to other creative individuals. It is a great way to consider where best to focus your energy in this arena and not to follow "the pack" and always be one step behind someone else who found something that worked for them. Very helpful if you want to set up a blog, or other regular means of communication with the digital world. Checking out his own online presence is also a good example of what he writes about.