A review by bethreadsandnaps
Selling the Dream: The Billion-Dollar Industry Bankrupting Americans by Jane Marie

4.5

 Is multi-level marketing (also known as MLMs) a trick or a treat?

If you have listened to Jane Marie's podcast THE DREAM, then you will know she thinks MLMs are a trick. This book is full of historical context and discusses a few founders as well as a few who joined MLMs. It is well-researched and footnoted throughout. Man, I appreciate a good footnote!

I think listening to her podcast first would be helpful. She does more modern real-life case studies in the podcast (e.g., LuLaRoe); whereas, the book leans a little more old school like Amway, which many readers might not have as much of a reference for.

Emily Lynn Paulson's HEY HUN published this year, and I really liked that one as an "insider's guide" from someone who was high up in an MLM. Jane Marie has never been in an MLM, so this book is more of an academic look at MLMs. They work very well as companion pieces, and I rated both very highly. Just keep in mind that they are indeed different from one another although they do have a bit of overlap in their Venn diagram.

Thank you to NetGalley and Atria Books for an ARC in exchange for an honest review.