A review by thesgtrekkiereads
No B.S. Guide to Marketing to Leading Edge Boomers & Seniors: The Ultimate No Holds Barred Take No Prisoners Roadmap to the Money by Dan S. Kennedy

3.0

given that I'm interested in multigenerational consumer habits... and a title like this.. how could I not pwock it up. fairly decent read but due to my reasons for reading it.. it gave me snippets and a Lil insight.. I still need something with more depth should I want to read further literature