A review by girgir81
Steve Jobs, by Walter Isaacson
4.0
Listened to this on audio and it was very enjoyable.
The 4 stars are not for Steve Jobs the person (not a huge fan of his character) but rather for his genius and business acumen.
I am a huge apple fan and loyal user and this book just strengthened by belief in the superiority of the apple brand. I am also a marketeer and should know better but… this is the power of brand building and the hold it has on consumers.
Highly recommended book…
The 4 stars are not for Steve Jobs the person (not a huge fan of his character) but rather for his genius and business acumen.
I am a huge apple fan and loyal user and this book just strengthened by belief in the superiority of the apple brand. I am also a marketeer and should know better but… this is the power of brand building and the hold it has on consumers.
Highly recommended book…