A review by inmidnights
Expert Secrets: The Underground Playbook for Finding Your Message, Building a Tribe, and Changing the World by Russell Brunson

informative medium-paced

3.5

When I read the back cover, I thought this would be an outline on how to start a cult... following ;) It does outline what you'd need to know and focus on to make people follow you...r product and services. 
Key points: Niches, story telling, emotion > reason