A review by alexeysidoruk
Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely

5.0

A brilliant book, several years ago I would have found it a very insightful and a breakthrough, but I have read a lot of what may be called behavioural economics and social science. Nevertheless I very much like that it is generally based on researches and how their results are separated from speculations, though this is speculations that make it so interesting.