A review by kari_f
How Creativity Rules the World: The Art and Business of Turning Your Ideas into Gold by Maria Brito

informative reflective

4.0

I really enjoy reading about creativity from a variety of creators, because I think it’s fascinating to see where those individuals pull their creativity from and how they have harnessed it to make amazing things. When I saw this one available as an advanced reader copy, I was excited to dive in!

Some things I loved:
⚡️ The book addressed many of the common misconceptions people have about creativity, as well as sharing a variety of stories about past creatives and the results of scientific studies done on the topic.
⚡️  The “a day in the life” descriptions of modern and past artists that show how important hard work and structure are when it comes to allowing creativity to flow.
⚡️ Most of the chapters have a section with specific and practical actions one can take to work on a specific area of unlocking creativity, and these are really helpful for self-reflection, self-awareness, and getting creative juices flowing.



Some things I didn’t love: 
⚡️  Right from the get go, the book talks about the monetary value of creativity. I can appreciate creativity from an entrepreneurial perspective, but this is a theme that was brought up several times. I didn’t need to see the progression from an idea to its eventual dollar amount or net worth, and those little facts kind of cheapened the value of creativity to me a bit. (Maybe this is more on me, since the cover addresses turning creative ideas into gold. I just felt like was too much of the focus.)

I feel like this book has really useful information, and I got a bit out of it, but I don’t think I was the target demographic for this one. If you’re someone looking at connections between creativity and entrepreneurship, this is the book for you!

Thanks to NetGalley for this ARC!