A review by ghostisis
Click: The Magic of Instant Connections by Ori Brafman

3.0

It's an elaborate explanation of a bunch of ideas that can be summarized on a one page diagram. Interesting examples are given to illustrate the points but I almost wish the author took more of a risk and discussed more about how non-high-monitoring individuals can genuinely become more relate-able and clickable. I suppose if one were to follow the "recipe" for what makes people click, then it would work but then how does one go from imitation to being genuine. It would also be nice if it discussed click-ability in more of a personal relationship context. It does touch upon it briefly but for the most part it focuses on how it applies to business and collaborative relationships. I feel that a discussion on personal friendly or romantic relationships would've made this book more worthwhile read, given that people everywhere are struggling so much to connect with each other.