A review by opheliabedilia
Sway: The Irresistible Pull of Irrational Behavior by Ori Brafman

4.0

This was a fast and fascinating read. The authors do a great job of taking real research and weaving it into a narrative and making it applicable to everyday life. It reminded me of Freakonomics in the way it made research results from around the world fun and accessible. They end the book with a quick review of how the lessons can be remembered and applied in the reader's own thinking patterns. Good stuff.