A review by meghanarnold
Just Enough Research by Erika Hall
5.0
NOTE: the UX design folks at Goodreads should probably read this book and then ask their users about how to properly record which edition they read (I read the Second Edition...but now I think Goodreads has me reading this about 5 times).
I am not a "business book person", but Erika Hall writes for people who aren't. People like me that just want to do their jobs better and maybe bang their head against the wall a little less each day. As someone who works in more of a marketing role, but as a consumer appreciates nothing more than a functioning app or website, this book was an excellent read about how the sausage gets made and gives me some tools/language to understand what research is and isn't and how to support my colleagues trying be successful with the "is". Also, let me just say that if my stats class in college used centaur analogies, I would be a much different person today.
I am not a "business book person", but Erika Hall writes for people who aren't. People like me that just want to do their jobs better and maybe bang their head against the wall a little less each day. As someone who works in more of a marketing role, but as a consumer appreciates nothing more than a functioning app or website, this book was an excellent read about how the sausage gets made and gives me some tools/language to understand what research is and isn't and how to support my colleagues trying be successful with the "is". Also, let me just say that if my stats class in college used centaur analogies, I would be a much different person today.