A review by sehammons
Guerrilla Marketing by Jay Conrad Levinson

3.0

First third was excellent - packed with good advice. The rest of the book dragged a bit, especially because it endorsed methods which are either kind of scummy (telemarketing? really?) or outdated. Partly the irrelevance of some of it was because I work in the non-profit sector, so a lot of the "sale advice" imparted here isn't relevant.