A review by ranahabib
Payoff: The Hidden Logic That Shapes Our Motivations by Dan Ariely

4.0

Rating: 8.5/10

**gifted by Dan Ariely**

I'm actually surprised at how much I enjoyed reading Payoff (but also not that surprised because I love Ariely's work).

It's an easy read, no more than about 100 pages. I think it'd be a great intro book for anyone interested in learning more about the psychology of motivation / behavioral econ.