A review by zhzhang
Writing to Persuade: How to Bring People Over to Your Side by Trish Hall

5.0

It is such a useful yet though-provoking book!!! The author not only lists the things that we need to do in order to write persuasive essays but also elaborate the reason why persuasion is hard even though it is still achievable.
1. Listen to People
2. We believe what we believe
3. Respect your audience. Learn to be empathetic
4. Don't get into fights.
5. Play on feelings.
6. Understand moral values.
7. Emphasize your similarities.
8. What do you know?
9. Surprise your reader.
10. Be specific
11. Tell stories.
12. Facts aren't magic.
13. Facts do matter.
14. Abandon jargon.
15. Prune ruthlessly.
The above 15 principles summarize how we persuade people, either in person or in writing.

The author also touched upon the writing itself, especially in persuasive essay. Be specific and focus are the two main points. Blending with personal experience, the writing will let the reader feel connected.