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A review by jnieto
Sway: The Irresistible Pull of Irrational Behavior by Ori Brafman, Rom Brafman
2.0
Not a brilliant book. If you are interested in this subject I recommend you reading far better books by researchers (authors are not researchers) such as "Predictably Irrational: The Hidden Forces That Shape Our Decisions" by Dan Ariely or "Thinking, fast and slow" by Daniel Kanehman.
"Sway" is entertaining but lacks substance. It is mostly a long collection of stories.
Another downside for readers across this flat world: the book is for USA readers. For example the book assumes you are familiar with details of how NBA players are chosen by teams. It also abuses of acronyms, sometimes explained but not others. For example you are left alone to recognize what/who is LBJ. Wait I give you the context where LBJ is introduced to the reader: "If 1950s politics was like an episode of Survivor, LBJ was surely the hands-down winner." Clear now ? :-)
LBJ = USA president Lyndon B. Johnson. Of course!
"Sway" is entertaining but lacks substance. It is mostly a long collection of stories.
Another downside for readers across this flat world: the book is for USA readers. For example the book assumes you are familiar with details of how NBA players are chosen by teams. It also abuses of acronyms, sometimes explained but not others. For example you are left alone to recognize what/who is LBJ. Wait I give you the context where LBJ is introduced to the reader: "If 1950s politics was like an episode of Survivor, LBJ was surely the hands-down winner." Clear now ? :-)
LBJ = USA president Lyndon B. Johnson. Of course!