A review by knski
Reverse Innovation: Create Far from Home, Win Everywhere by Vijay Govindarajan, Chris Trimble

4.0

I have read some HBR articles about 'Reverse Innovation' (a concept introduced and popularized by Prof. Vijay Govindarajan, who gracefully admits that the term was originally coined by his co-author) but did not believe that the idea could be demonstrated with so many compelling case studies. But over time, the concept has been chiseled and honed by the authors for it to have a formal structure and solid economic principles upon which it rests. This book was an eye-opener for me as someone who is interested in social entrepreneurship.