A review by ashbook
Sway: The Irresistible Pull of Irrational Behavior by Ori Brafman

1.0

I’m slowly leaving my Pop Psychology Genre era since I started listening to the podcast “if books could kill” so I was already starting this book with mid expectations. Truly the content was really underdeveloped and didn’t provide anything novel. I think I’ve heard of 80% of the stories referenced before reading this. The take away of Sway: people do silly things that make noooooo sense on the surface - except - actually it does make sense bc people are humans with behaviors influenced by social/emotional/financial/cultural factors.
Also the authors have weird western-conservative biases that made me raise my eyebrow a lot.