A review by maxienorth
Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely

3.0

The content here isn't bad and I'm glad I read it. Interesting topic and nice overall review of a series of experiments. Otoh, I would have liked more details on the conditions and controls on some of these experiments, and could have done without some of the author commentary on female subjects that I found inappropriate (cracks on how much makeup they were wearing, thinking that the behavior of brides at the Filenes basement dress sale would lead to revoked proposals, etc)