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A review by kristianawithak
Onward: How Starbucks Fought for Its Life without Losing Its Soul by Howard Schultz
4.0
I keep tweaking a review I wrote of Onward, but every time I work on it I dislike it more, so I will resort to bullet points, which is apparently my new favorite writing style. Who needs paragraphs?
I really liked this book.
I had low expectations of it, but didn't have anything better to read. I am so glad I read it.
Going into it I knew nothing of the history of Starbucks, so everything was fascinating.
Howard Schultz comes across as a passionate, driven man, who believes in his company. This way of thinking is contagious to me. I love driven individuals with goals and vision. He's also concerned with his company telling a good story, this idea is near to my heart.
While I don't have an affinity for Starbucks, I appreciate it more now that I see what Schultz's ideal for his company is. The ideal does not always come across but that does not mean that you sacrifice it for something attainable.
I was amused by how Schultz talks about the frappuccino and how it was a game changer for the company. I enjoyed the business side of this book, the need to keep creating new things and adjusting to stay relevant to culture.
So while this review may suck, Onward did not.
I really liked this book.
I had low expectations of it, but didn't have anything better to read. I am so glad I read it.
Going into it I knew nothing of the history of Starbucks, so everything was fascinating.
Howard Schultz comes across as a passionate, driven man, who believes in his company. This way of thinking is contagious to me. I love driven individuals with goals and vision. He's also concerned with his company telling a good story, this idea is near to my heart.
While I don't have an affinity for Starbucks, I appreciate it more now that I see what Schultz's ideal for his company is. The ideal does not always come across but that does not mean that you sacrifice it for something attainable.
I was amused by how Schultz talks about the frappuccino and how it was a game changer for the company. I enjoyed the business side of this book, the need to keep creating new things and adjusting to stay relevant to culture.
So while this review may suck, Onward did not.