A review by kclem
How to Get People to Do Stuff: Master the Art and Science of Persuasion and Motivation by Susan M. Weinschenk

2.0

Dr. Weinschenk provides a decent overview of many psychological concepts. Many of the concepts are widely known, but it was nice to have them all in the same place. I understand that the goal of the text is to provide a summary, but too many of the concepts were oversimplified. Many of these concepts do not work as broadly or as simple as the text suggests. I would recommend skipping to the sections you are unfamiliar with and spending your time reading those references.